Being a chicken mama during the winter months is not glamorous. It is all work and no, or minimal, egg production. I know egg production always drops this time of year, but when I see other chicken mamas thriving, I start to question my skills as a chicken mama.

Late this fall, in the midst of this egg production drought, I asked a fellow chicken owner what was happening in her coop, and she told me her hens were laying. I expressed my frustration, and she suggested I give my hens some cookies, saying it might make them start laying. So, I went to the store and got some animal crackers. Still, no eggs. Thinking back on what my chicken coach had suggested, I started giving the hens some scratch, hoping this favorite food would turn things around. And yet, no eggs.

In mid-December, at the peak of my frustration and questioning my skills, I reached out to my chicken whisperer. I asked her what was wrong with my hens. Her response? “Nothing is wrong, Julie. Your hens are fine.” But I was desperate to get my chickens to start laying, just like other chicken mamas had managed to do.

When I finally stepped back, set my emotions aside and looked at the situation, I had to remind myself that this egg drought happens every year. And every year, for some reason right around Winter Solstice, my hens start laying again. So, I waited patiently (OK, not so patiently) for Winter Solstice to arrive, not letting myself make any more changes. And sure enough, on this year’s Winter Solstice, I found one egg in the nesting box.

As it turned out, all the stress, frustration and questioning my skills wasn’t necessary. All I needed to do was think back on previous years and remember that my hens are in their own production schedule. And their production schedule is different from other flocks.

How many of us have found ourselves in similar situations in our businesses? Sales take a dip? The production process has shifted? Our focus isn’t as sharp? Instead of accepting the season and making the most of it, we panic. We start to change processes, or restructure the organization, which only increases stress levels in the people around us.

A better approach may be to slow down and ask, What has changed? Is something really wrong, or is this just the normal fluctuation in my business?

2025 was a challenging year for many of my clients. There was a lot of uncertainty around the economy, which stunted hiring, curbed investment in the business, and in some cases added unnecessary stress for employees. How many leaders, including myself, slowed down and took an objective view of the situation? Is it really necessary to change the way we operate? Or should we just stay the course, strengthen our internal processes and ride this out?

The way to combat challenges in the business is not to add more chaos and start making changes to the organization and its priorities. Instead, I’d encourage you to take a step back and think about the situation in front of you. Has something really changed, or are you just experiencing the normal ebb and flow of the business? Is there something that can be addressed internally that can provide confidence that you are doing the right things to address this external situation? Once you’ve looked at the situation with a clear eye, if you still feel that a course correction is needed, then bring your thoughts to the leadership team so you can all get aligned on priorities and make sure everyone knows their role in executing on those priorities. I know, even from my own experience, that not jumping into action in a perceived crisis takes discipline. But running around and keeping busy may not be the answer, either.

The conversation I had with a client at the end of 2025 captured what I aim to help my other clients accomplish. This client recognized his firm’s difficulty with growth in 2025, but then he said, “Even with all that, I wouldn’t change any of my activities around sales and marketing. I’m confident they are the right things to focus on.” That clarity came from slowing down, recognizing where the economy was, understanding the strength of his processes and staying the course.

Do you have that level of confidence when faced with uncertainty in your business? If not, let’s talk. I can help you and your leadership team assess the situation you’re in and decide if you really need to make a change, or if it’s a matter of staying the course through the normal ups and downs of your business.

How to keep unexamined assumptions from limiting your growth

I inherited my Icelandic chickens from my chicken coach. When she started growing her flock, she ordered some eggs from an Icelandic chicken breeder and incubated them at her home.  When she gave me some of these chickens and my rooster, she told me not to mix them with any other breeds.  While my dream of being a chicken mama had not included limiting myself to Icelandic chickens, I trusted my coach and followed her instructions. 

Now, I will say that I’ve been happy with my Icelandic chickens: they are hardy enough to survive our brief, but sometimes intense winter storms, and their hens are known to go broody, making it easy and cheap to grow my flock. 

But, in recent years, as my broody hens haven’t been producing enough peeps to augment my flock, I have started to consider expanding another way: by adding some different types of chickens. 

This has me reconsidering my whole philosophy of owning hens.  If I’m going to get different types of chickens, should I still have a rooster? Why did I get a rooster in the first place? What happens if I have a rooster and various types of chickens? Will I lose my pure Icelandic breed?  Does that even matter? 

I started to wonder if the guidelines I’d been following when I first started down my chicken mama path might not be serving me anymore.

Like many of us, I’ll sometimes keep moving—making decisions based on a familiar set of beliefs—without ever stopping to ask whether those beliefs are actually helping me… or quietly limiting me.

Now, I know: my decision about keeping a rooster or trying a new type of chicken isn’t exactly life-altering. But the pattern is real. When I look back over my life, I can clearly see moments where I made truly significant decisions while operating under a set of beliefs I never questioned. In hindsight, had I paused long enough to examine those beliefs, the outcome might have been different. Sometimes it might have been better.

That’s the tricky thing about self-limiting beliefs. The biggest challenge isn’t fighting them—it’s not even knowing where they are, even as we unknowingly use them to make decisions. As I learned from Anthony de Mello, awareness has to come before action. You can’t change what you don’t see.

That realization led me to put together the list below—practical ways to help identify self-limiting beliefs before they quietly take the wheel. Here are some clues to listen for and questions to ask yourself as you work to discover your own self-limiting beliefs:

1. Over-Explaining

If you find yourself justifying a decision before anyone asked…

• “I would do this, but…”
• “Now might not be the right time because…”

👉 Over-explaining is often a belief in disguise: I need permission before I’m allowed to choose this.

2. Chronic “Not Yet.”

Self-limiting beliefs love delay.

• “After things settle down…”
• “Once I feel more confident…”
• “When the timing is better…”

👉 Ask: What am I waiting to feel certain about—and is certainty actually required?

3. Over-Preparing

Preparation can quietly become protection.

• Endless research
• One more plan, one more outline, one more scenario
• Feeling “almost ready” for a very long time

👉 Ask: Am I preparing to succeed—or preparing to avoid risk?

4. Strong Emotional Reactions

Big reactions often point to unexamined beliefs.

• Defensiveness
• Frustration that feels disproportionate
• Immediate shutdown or withdrawal
• Feeling “called out” by neutral feedback

👉 Strong emotion ≠ weakness: It’s often a signal that a belief just got poked.

5. Comparison Triggers

Comparison isn’t the problem—the meaning we assign to it is.

• “They’re just more confident than I am.”
• “That works for them, not for someone like me.”
• “They’re further along, so why bother?”

👉 Ask: What am I making their success mean about me?

6. “Same Result, Different Year” Pattern

If outcomes keep repeating, beliefs might be driving the bus.

• Same frustrations
• Same conversations
• Same goals that never quite happen

👉 Ask: What belief would have to be true for this pattern to keep repeating?

7. Absolutes and Labels

Beliefs love certainty.

• “I’m just not good at…”
• “I’ve never been able to…”
• “That’s just who I am.”

👉 Replace labels with facts: I haven’t built that skill yet.

8. You Confuse Comfort with Safety

This one shows up a lot in leaders.

• Choosing what’s familiar over what’s effective
• Avoiding a conversation to “keep the peace.”
• Staying busy to avoid thinking

👉 Ask: Is this actually safer—or just more comfortable?

Self-limiting beliefs aren’t loud. They’re familiar. They sound reasonable, responsible, and mature, which is exactly why they’re worth questioning.  If you are up for it, I’d encourage you to take a clarity break to learn what beliefs you are currently holding that are preventing you from growing into the best version of yourself. To help you along, I’ve included a link to a document to get you thinking.

Need help?  Reach out to me! I’d love to share with you how this exercise has affected my life.

Over the years of raising chickens, I’ve noticed they follow a rhythm that’s oddly reliable. There’s the season of egg abundance, when my hens behave like tiny, feathered overachievers and make me feel like the world’s most competent chicken mama. Then comes “broody season,” when at least one hen decides she’s ready for motherhood (whether I agree or not). And of course, we can’t forget molting season, when feathers fly, egg production crashes, and the hens look like they’re going through their own version of a midlife identity crisis. Conveniently, this happens just before winter, when egg production nearly halts.

Do I wish the egg-abundance season lasted all year? Of course. But nature has opinions, and apparently, she insists on balance. The only way the hens can deliver those glorious baskets of eggs is if they have a season to rest, reset, and rebuild. As much as I’d love to negotiate with biology… that meeting is not getting booked.

And if chickens go through seasons, it only makes sense that humans do too. The difference is: chickens don’t fight it. I, on the other hand, have been known to resist the “rest” season like a toddler being told it’s bedtime. I prefer to push, to solve, to move forward — even when life is whispering, “Slow down, friend.” But sometimes, the bravest thing we can do is admit what season we’re actually in and honor it. Even when it feels inconvenient. Even when it’s hard. Even when it is painful.

Right now, the days are short, and if you’re here in the Pacific Northwest, the sunshine has packed up and left us with a long stretch of gray. Everything in nature is exhaling… settling… quieting. This is the season of rest.

And here’s what I know deep in my bones: my best ideas never show up when I’m running at full tilt. They arrive in the quiet moments — when I pause long enough to hear myself think, when I create space for reflection, when I simply let myself be human. Spring will come, and it will ask something of us. It will require energy, creativity, and commitment. And to show up for that season well, we have to build our reserves now.

So, as you navigate this time of year, will you give yourself permission to rest? To breathe? To reflect on what you want and where you are going? Just as my hens take this winter lull to prepare for their next season of joyous egg production, I hope you use this time to prepare for your own season of joyful, purposeful productivity.

You deserve that reset. You’ve earned it. And your spring self will thank you.

Need help crafting what that rest looks like? Want to gain more clarity for the upcoming year? Please reach out to me, and I will share the valuable tool I have used for the past few years.

One of my favorite parts of being a chicken mama is hatching out little peeps. Just to be clear, I don’t hatch them out personally, but I love being a part of the process. Seeing the hens sit so patiently on those eggs for three weeks and then finally hearing the sound of the newborn peeps makes me so excited. I’m in my fourth “peep” season, and I have learned something every year.

This year, we had two broody hens, and we gave each of them about a dozen eggs to sit on. The first hen hatched out four peeps from her clutch, a 40% success rate (a few eggs were broken during incubation). The second hen hatched out three peeps for a 33% success rate. This is a significant decline from previous years. So, I started to wonder what was causing this decline.

Once I see a hen go broody, I will mark the eggs and ensure that she is only sitting on her marked eggs. When a second hen goes broody, I will mark her eggs with a different color. This means I knew the eggs were being incubated for the appropriate amount of time, so that wasn’t the problem.

I wondered if the fault could lie with my sweet rooster, Sven. He has been a great rooster – he isn’t aggressive with me and seems to be nice to the hens. He is a bit aggressive with the few cockerels that have been in the coop over the past two years, but that is to be expected.

Still, the dropping success rate had me wondering. Could it be time for another rooster? Maybe ol’ Sven is past his prime and it is time for a change. Right now, I have two young roosters in the coop with Sven and the hens. One of them is strutting his stuff trying to get to the “ladies,” and the other one seems to be pretty quiet, not making any waves in the coop. I definitely don’t want the “cocky” rooster, as I’ve had enough of that kind of aggressiveness. But I’m considering promoting my quiet rooster to be Sven’s replacement.

There is also another option, and that is to bring in some fresh blood. I haven’t supplemented my flock with any new chickens in nearly three years. And perhaps the inbreeding is causing my issue. Truth be told, people are always wanting to get rid of roosters.

So, here is my dilemma – promote from within or go outside to bring in a fresh perspective? I want to maintain a culture where good behavior is rewarded, but I also want to keep my flock healthy and thriving.

How many of you have faced that dilemma in your business? Promoting from within gives your employees an opportunity to grow within your company, while protecting your tribal knowledge and strengthening your culture. On the other hand, when you bring in someone from the outside, your organization gets a fresh perspective and potentially new approaches to the work you do.

One of my clients was struggling with this very dilemma. The owner wanted to place the right person in the operations seat, but preserving the culture of the company was also important to him. He tried to promote from within, but he couldn’t find the right person who really wanted the seat. So he began searching outside the organization. He found a promising candidate with a lot of great ideas to streamline processes and drive efficiency. But molding the new hire into the existing culture and getting him to embrace those core values was a challenge. It was a bit bumpy for all involved, but over time, the new operations manager smoothed his sharp edges and the employees started to embrace his fresh ideas. Slowly, the team grew closer, and the company became more efficient and, ultimately, more profitable.

If you are facing this issue, consider all the factors and then make a decision that moves you forward. If it turns out to be the wrong decision, you can pivot and try something else. If you need help working through this situation, I can provide an outside perspective to aid you in making the decision.

As for me, I’ve decided to promote from within. I want my current rooster to be given the opportunity to prove his skills. If I don’t end up with a better success rate for hatching out peeps, I will be forced to recruit from outside.

I started my Chicken Mama journey over five years ago. It all started with a desire to have farm-fresh eggs, especially after seeing my friends navigate being chicken mamas with such ease. I had help from a number of people, including my chicken coach and the chicken whisperer. My chicken coach gave me my first couple of flocks of chickens, taught me how to catch a chicken, and helped me learn how to deal with an unruly rooster. I’m so grateful for her support and encouragement as I grew from a city girl into a confident chicken mama. The chicken whisperer, also my neighbor, knows all things chickens. I remember calling her when I discovered one of my cockerels was walking like a penguin. She promptly came over, diagnosed the situation, and provided some recommendations on how to nurse this cockerel to health.

Mastery of a worthwhile pursuit is a lifelong journey, yet there comes a moment when you realize you’ve reached your goal. While we never truly “arrive,” we do hit a point of confidence—a level of proficiency where we can say, “I’ve got this. I can take it from here.”

I believe I have reached that point in my pursuit to become a chicken mama. Of course, I can always call my chicken coach or the chicken whisperer, but at this point, I think I can take it from here. One thing I have learned is that people sometimes come into our lives for a certain purpose, and when we achieve that purpose, they may move on.

One of my family business clients was struggling with the structure of the company while working through the right timing for the father to step out of the visionary seat and his son to step into the owner’s box. The problem: one member of the leadership team wasn’t the right person in the right seat. He didn’t consistently demonstrate their core values and lacked the necessary skills to fully own the position. The father and son really struggled with how best to resolve this people issue: he was a long-term employee and a family friend.

As they worked through the issue, they both started to realize that this issue wasn’t just impacting the company; it was also impacting this leadership team member. He didn’t love the work he was doing, and he felt increasingly uncomfortable with the culture the leadership team was creating.
So, they had the hard conversation with this team member. They talked through the issues they were seeing and gave the team member the option to move on from the company. At the end of the conversation, all felt relief and freedom.

This one change at the leadership team level changed the entire dynamic of the company. The leadership team was able to be more open and honest as other members of the team now felt comfortable sharing their perspectives. This allowed them to solve issues at the root for the long-term greater good of the company.

The end result? A healthier, more profitable company, which ultimately gave the father confidence to step away from the business and the son to step into the visionary seat. The bad news? They realized they had achieved a level of EOS mastery, and they felt they could take it from here. Was I sad? Of course, because I so enjoyed spending time with them. But I celebrated this breakthrough. EOS is designed to help you get what you want from your business. And once you get it, I want you to have the freedom to go live the life you want to live.

When you look at your business, do you feel stuck? Are you unsure how to get that breakthrough that you know your business needs? If so, please reach out to me. Together, we can decide the best path forward that allows you to get what you truly want from your business. Regardless of whether it is a phone call, a few coaching sessions, or a full EOS implementation, once you are “solved,” I will celebrate your success as you move forward, and I will appreciate the time we shared together.